"I anticipate this is their move forward," said Miller, of Microsoft's pushing Office 365 with a discount at hardware purchase time. Not surprisingly, Microsoft has also taken that approach with its own tablet, the Surface Pro: Buyers who opt to purchase a one-year subscription to Office 365 Home Premium at the same time they order a Surface Pro receive a $20 discount. PKCs are also available for Office 2013 for between $120 and $360.īut Dell took a different tack, instead going with Office 365. PKCs were sold without DVD installation media and also acted as replacements for the dropped "upgrade" editions. At prices between $120 and $350, a PKC transformed a trial into a working version of Office 2010. Called "product key codes" (PKC), they were 25-character activation keys sold at retail.
In fact, when Office 2010 launched three years ago, Microsoft supported the promotional tactic with a new way to acquire the suite. The route taken by those OEMs was traditional, in that computer makers have long included Office on new PCs, either automatically as a trial or by customer request as a paid option, then collected a percentage of sales from Microsoft. 2 PC OEMs last quarter by IDC's estimate, instead offer a factory-installed 30-day trial to Office 2013 (HP) or will add a paid copy of Office 2013 to the PC's hard drive (Lenovo). The trial requires the customer to provide a credit card, which is charged if the plan isn't canceled within the trial period.ĭell customers can also add a one-year subscription to Office 365 to the PC's price, or one of the perpetual license versions of Office 2013.īoth Hewlett-Packard and Lenovo, the No. Microsoft offers the same 30-day trial on its website.
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